How can you know who to trust online? Using the same human cues we rely on in the real world, TrustPlus helps people trust by letting them view the reputations of others and by building their own reputations - anywhere on the Web. TrustPlus is building a community of trust, giving people the tools to weed out fraudulent buyers and sellers, assess a potential friend, know which reviewers are reliable, protect themselves and others from online predators, and much more.

• Know who to trust. TrustPlus provides a customized Reputation Score in any situation, weighted by an unlimited number of factors, including who the person knows and the context of the interaction. For example, while you might trust your mother more than your friend, when it comes to buying a digital camera, your friend may work in an electronics store, and his opinion is more trustworthy in this particular scenario.
• Use your good reputation anywhere on the Web. By building a reputation with TrustPlus, members can use it anywhere on the Web. Now online sellers can aggregate their reputations in one place and leverage them everywhere they sell online. This allows online sellers to sell more, faster and at higher prices. In fact, research has shown that on average, sellers with good ratings secure nearly 10 percent higher prices in online auctions for identical goods.
• View anyone's reputation. The "TrustPlus Reputation Viewer," a browser add-on, allows users to view anyone's reputation information on-the-fly and across multiple sites. TrustPlus supports some of the Internet's most trafficked destinations, including craigslist, LinkedIn, Facebook, MySpace, eBay, Friendster, Backpage, Amazon and GumTree.